At a critical stage when the layer chicken industry is comprehensively advancing toward high-quality development, digital and intelligent transformation, and global expansion in parallel, to deepen “ Exchange and sharing, win-win cooperation, joint industrial development, and shared prosperity across industries ”  industry consensus, 2026 year 9 month 20 day —22 On [date], the 8th China Egg Industry Conference was grandly held at the Xi’an International Convention and Exhibition Center. This year’s conference focused on… “ Digital Intelligence Egg Chain: Connecting the World Through Blockchain ”  Hosted by Gerun Food Group Co., Ltd., Dianpin No. 1 Food Co., Ltd., the Poultry Branch of the Shaanxi Provincial Animal Husbandry Association, and Danyan Guantian, the conference was co-organized by the Shaanxi Province Poultry and Rabbit Industry Technology System, the Shaanxi Provincial Association of Leading Agricultural Enterprises, the Yangling Comprehensive Experimental Station of the National Layer Chicken Industry Technology System, Agri-Forestry Satellite TV, Sichuan BoLan Supply Chain Management Co., Ltd., the Gonghao Egg Chain Club, and the Zhongnong Wisdom (Beijing) Agricultural Research Institute. Support was provided by industry associations including the China Agricultural Exhibition Association, the Beijing Egg Processing and Sales Industry Association, the Hainan Province Layer Chicken Industry Association, the Capital Health, Nutrition & Gourmet Society, the Hebei Province Animal Husbandry Association Poultry Branch, the Shandong Province Animal Husbandry Association Layer Chicken Branch, the Shandong Province High-Quality Livestock Products Association, the Guangxi Feed Industry Association Layer Chicken Branch, and the Chongqing Municipality Animal Husbandry Association Poultry Branch. More than 1,600 representatives from upstream and downstream enterprises in the layer chicken industry chain, experts from research institutions and universities, industry association leaders, and media personnel gathered in the ancient capital of Xi’an to engage in in-depth discussions on topics such as global egg industry chain collaboration, the continued efforts of young entrepreneurs, egg nutrition and egg product safety, trends toward cage-free layer farming, smart farming and new drivers for branding, precision livestock management, and advanced processing of egg products. Together, they explored industry trends and mapped out plans for future development.

I. Government, Industry, Academia, and Research Institutions Gather in Xi’an to Usher in a New Chapter for Industrial Development

As a highly influential annual flagship event for the global egg industry, the Egg Industry Conference has, since  2019  Since its inception, the event has been held for eight consecutive sessions, establishing itself as a central platform for driving the industrial upgrade toward scale, branding, digitalization, and intelligentization. This year’s conference enjoys full support from industry regulators, research institutions, academic universities, trade associations, and leading enterprises. Representatives from government, industry, academia, research, and the business sector have gathered in Xi’an to assess the current industrial landscape and jointly discuss future development directions.

Wang Zhongqiang, President of the Beijing Egg Processing and Sales Industry Association and founder of the conference

The opening ceremony of the conference was held on 9 month 21 The event was held on the morning of [date], chaired by Wang Zhongqiang, president of the Beijing Egg Processing and Sales Industry Association and founder of the conference. He reviewed the conference’s eight-year development, offering an in-depth analysis of cyclical fluctuations in egg prices, the industry’s low-profit margins, large-scale farming, and the sector… “ Big but not strong ”  address practical issues and put forward “ Raise healthy chickens, produce high-quality eggs, sell quality eggs, and enjoy eating them. ”  The industry’s simple pursuit, a clear conference “ Doing business, making friends ”  Its platform positioning promotes deep integration across the upstream and downstream segments of the industrial chain.

Yao Jianzheng, Chairman of Gerun Food Group Co., Ltd.

Chairman of Gerun Food Group Co., Ltd. In his welcoming address, Yao Jianzheng pointed out that although China is a major producer and consumer of eggs with a strong industrial foundation, it also faces developmental challenges such as insufficient brand influence and constraints on overseas exports. Currently, egg‑laying hen farming enjoys high profit margins and the industry’s overall outlook is positive; however, stakeholders should remain rational and vigilant about potential operational risks—such as overcapacity and declining profits—arising from disorderly capacity expansion, thereby ensuring the sector’s stable and orderly development. 。

Yang Bin, Member of the Party Committee and Deputy General Manager of Xi’an Agricultural Investment (Group) Co., Ltd.

Yang Bin, a member of the Party Committee and Deputy General Manager of Xi’an Agricultural Investment (Group) Co., Ltd., emphasized in his address that Shaanxi, as the core hub for the livestock industry in Northwest China, has leveraged its unique geographical advantages to establish a comprehensive and mature full‑chain system for layer chickens, fostering numerous large‑scale leading breeding enterprises each raising over one million birds. Currently, the local layer chicken industry is accelerating its transformation and upgrading, steadily advancing toward high‑quality development characterized by standardized farming, scaled deployment, and brand‑driven operations, thereby providing crucial support for the upgrading of the layer chicken sector across Northwest China and the nation at large.

Gao Yupeng, President of the Poultry Branch of the Shaanxi Provincial Animal Husbandry Association

President of the Poultry Branch of the Shaanxi Provincial Animal Husbandry Association In his address, Professor Gao Yupeng outlined the work plan of the Poultry Branch of the Shaanxi Provincial Animal Husbandry Association, stating that efforts will continue to promote the implementation of poultry farming technologies and foster cross-regional exchanges and collaboration in Northwest China. 。

The successful convening of this conference has attracted widespread attention from all sectors. Public and industry media at all levels provided comprehensive coverage, showcasing the industry’s development achievements and companies’ innovative practices in every aspect, thereby continuously enhancing the conference’s influence within the industry and its reach among the general public.

II. Gaining Insights into Shifts in the Supply-and-Demand Landscape and Anchoring High-Quality Development

in “ Industry Trends and Strategic Positioning ” During the main forum session, Yu Fuqing, Director of the Statistics and Information Division at the National Animal Husbandry Station, provided a comprehensive analysis of the overall state and future trends of China’s animal husbandry sector. He noted that the country currently maintains a strong capacity to ensure the supply of livestock products, with ample market availability and a solid foundation. However, industry prices have been experiencing volatile declines, and profitability varies significantly across different farming models and among operators of varying scales. Looking ahead, domestic demand for livestock and poultry is expected to remain stable while gradually declining, signaling that the entire animal husbandry industry has entered a critical transitional phase characterized by structural adjustment and efforts to enhance quality and efficiency.

Professor Wang Jingyu of Northwest A&F University

Professor Wang Jingyu of Northwest A&F University focused on two core areas—improving egg quality and preventing disease—and provided a detailed explanation of the physiological mechanisms underlying egg formation. She systematically summarized comprehensive strategies for managing egg quality, emphasizing that scientific immunization and routine health management are central to poultry farming. She also noted that ventilation management in chicken houses during winter directly affects the incidence of respiratory diseases, and that the judicious use of thermosensitive technologies, microbial ecological preparations, and functional fats can effectively enhance eggshell quality and maintain intestinal health in flocks.

Wang Quansheng, General Manager of Shijiazhuang Yukou Poultry Co., Ltd.

Wang Quansheng, General Manager of Shijiazhuang Yukou Poultry Co., Ltd. Focusing on the independent development and promotion of breeding stock, the presentation detailed Yumeng Poultry’s 50-year commitment to poultry breeding and the establishment of a mature, comprehensive commercial breeding system. The speaker emphasized that the company will continue to refine its layer breed portfolio, comprehensively enhancing disease resistance and farming profitability, thereby providing high-quality genetic resources to support industry-wide breed upgrades and improvements in quality and efficiency. 。

Wang Zhepeng, Chief of the Shaanxi Province Poultry and Rabbit Industry Technology System

The forum was chaired by Wang Zhepeng, chief expert of the Shaanxi Province Poultry and Rabbit Industry Technology System. It featured in-depth discussions on key topics including industry market trends, shifts in the industrial landscape, the development of digital farming, scientific disease prevention and control, and the assurance of high-yielding breeding stock, providing industry professionals with authoritative guidance to accurately gauge market direction and formulate development strategies.

III. Focusing on layer production management to empower farming for improved quality and efficiency

Zhang Huiya, Deputy Director of the Industrial Investment Promotion Bureau of the Yangling Demonstration Zone

in “ Industrial Management ” During the keynote report session, Zhang Huiya, Deputy Director of the Industrial Investment Promotion Bureau of the Yangling Demonstration Zone, highlighted five key industries in his presentation, “Promoting the Investment Environment of the National Yangling Agricultural High-Tech Industry Demonstration Zone”: modern seed industry, deep processing of agricultural products, biopharmaceuticals and greater health, smart agriculture and intelligent equipment, and agricultural technology services. He also emphasized the zone’s business-friendly policies—such as streamlined approval processes—and invited entrepreneurs to invest in Yangling to jointly foster the high-quality development of the local layer‑chicken industry.

Dr. Wuzhiyong, Nanjing Agricultural University

Dr. Wuzhiyong of Nanjing Agricultural University stated in his report, “Traditional Chinese Veterinary Medicine Differentiation and Application of TCM Formulas for Avian Respiratory Diseases,” that chickens have a warm‑heat constitution and their respiratory systems are prone to mixed infections involving multiple pathogens. He emphasized that the application of TCM veterinary medicines should adhere to the principle of “treat the root cause of the disease” by reinforcing vital energy and dispelling pathogenic factors to restore yin–yang balance. Clinically, treatment should be tailored according to syndrome differentiation—distinguishing between damp‑heat stasis and lung qi deficiency—and follow a seasonal prevention strategy of dispersing in spring, clearing in summer, moistening in autumn, and tonifying in winter. This approach offers a green and efficient solution for reducing antibiotic use in layer chicken production and ensuring food safety, attracting widespread attention from the conference delegates.

Dong Weiyuan, General Manager of Fuzhou Min-Tai Machinery Co., Ltd.

Dong Wei, General Manager of Fuzhou Mintai Machinery Co., Ltd., presented a comprehensive report on the future and direction of egg grading technology. He noted that eggs are currently transitioning from agricultural products to food items, intensifying homogeneous competition, while consumers are increasingly focused on quality and safety. Traditional weight-based grading can no longer distinguish differences among eggs of the same weight in terms of external cleanliness, internal blood spots, and freshness; therefore, future grading systems must integrate AI Visual, optical, and acoustic technologies enable multidimensional inspection. The trend in technological advancement will shift from “weight-based grading” to “quality grading” and “value‑based segmentation,” while leveraging smart devices and data analytics to optimize farm management, thereby driving a quality revolution in the egg industry.

Chen Digang, Director of the Beijing Jiudian Institute of Nutrition

Chen Digang, director of the Beijing Jiudian Nutrition Research Institute, presented a comprehensive overview of “Industrial Practices in Enhancing Quality and Efficiency in Layer Chicken Farming through Precision Nutritional Management,” emphasizing that production should evolve from “precision nutrition” to “nutritional precision.” He outlined a nutritional system encompassing six key dimensions—breed, growth stage, feed ingredient compatibility, and others—designed to promote flock health. Integrating emulsification and antioxidant technologies to balance fats can effectively replace soybean oil and soybean meal, thereby reducing feed costs. Practical results demonstrate that this approach can increase revenue per hen by more than 6 Yuan significantly increases egg weight and shell quality, and effectively maintains laying rates during summer heat stress, offering a precise nutritional approach to reduce costs and improve efficiency in the layer industry. 。

Sun Yanyan, Researcher at the Beijing Institute of Animal Science and Veterinary Medicine, Chinese Academy of Agricultural Sciences

This forum is chaired by Researcher Sun Yanyan of the Beijing Institute of Animal Science and Veterinary Medicine, Chinese Academy of Agricultural Sciences.

IV. A Comprehensive Discussion on Corporate Succession and Development, Igniting the Passion for Endeavor Among Young People

      9 month 20 In the afternoon, multiple parallel forums were held concurrently. At the Global Egg Industry Chain Young Entrepreneurs Forum and the Closed-door Meeting of Million-Hen Egg Production Enterprises, the forum focused on “ Sharing Experiences and Challenges of Second-Generation Succession in Upstream and Downstream Enterprises of the Laying Hen Industry Chain ” As the central theme, participants were invited from major egg-laying hen-producing regions across the country. 20 A closed-door exchange brought together young entrepreneurs from million‑level layer‑hen enterprises and representatives of the industry’s second generation. Participants freely discussed six themes—integrating old and new paradigms, organizational and team management, talent pipeline development, strategic business decisions, cyclical risk management, and collaborative industry partnerships—jointly exploring how the next generation of entrepreneurs can successfully take up the mantle, guiding their companies through market fluctuations and ensuring steady progress across economic cycles.

Xie Huaibin, Technical Director of Gerun Food Group Co., Ltd.

Xie Huaibin, Technical Director of the organizer, Gerun Food Group Co., Ltd., discussed the employment challenges faced by older-generation farming enterprises and expressed a desire to cultivate employees with entrepreneurial mindsets. Regarding second-generation succession, he advocated against rigid job assignments, favoring a mentorship-based learning approach that encourages the younger generation to learn across roles and within the industry chain. Zhang Zhiwei shared insights drawn from his own corporate development experience, emphasizing that industry professionals should align with industry trends, maintain clear logic, adeptly identify key issues, and enhance their abilities in talent identification and management. Yang Hailin, who built his business from scratch, noted that the essence of management lies in managing people and understanding human nature, and that team cohesion can be achieved through competitive compensation, training, and performance-based incentives. Tong Qi, General Manager of Sichuan Yaqing Poultry Industry Co., Ltd. and a member of the second generation of entrepreneurs, described the current recruitment landscape of his company, recounted four years of dedicated involvement in production, and reflected on what constitutes a “good egg.”

Ning Wei, Chairman of Chengdu Little Giant Livestock Equipment Co., Ltd.

The guests engaged in an in-depth discussion around two key topics: ideological conflicts and team management. Jia Kanle, Chairman of Shaanxi Weihe Poultry Company, argued that succession entails assuming responsibility, with institutional succession at its core. He emphasized the need to separate family and enterprise, leverage equity‑holding mechanisms to allocate rights and responsibilities across the entire industry chain, and uphold fundamentals while fostering innovation.

Jia Kanle, Chairman of Shaanxi Weihe Poultry Company

Sun Zhichao, General Manager of Shandong Aijia Agricultural and Pastoral Development Co., Ltd., drawing on his observations from cross-provincial farm visits, suggested that farms should learn from one another. He emphasized a management approach prioritizing respect, encouraging consultation over dictation, and establishing an egg‑laying hen industry research institute to cultivate high‑level talent. Additionally, second‑generation leaders from Shandong shared practical insights into niche markets such as high‑immune eggs and antibody‑enriched eggs, while reflecting on their companies’ long-term development strategies. Some second‑generation successors expressed limited willingness to take over, making trial-and-error growth inevitable; the key to succession lies in selecting the right people, and management must remain highly refined. Panelists freely discussed topics including the integration of traditional and modern concepts, organizational and team management, talent pipeline development, strategic business decisions, cyclical risk control, and collaborative industry partnerships. Together, they explored how the new generation of entrepreneurs can successfully inherit the industry’s baton, guiding their enterprises through market cycles toward steady, sustainable growth.

Zhang Zhiwei, General Manager of Xi’an Qing’an Zhihang General Equipment Co., Ltd.

The closed-door meeting was chaired by Zhang Zhiwei, General Manager of Xi’an Qing’an Zhihang General Equipment Co., Ltd.

V. Dual Drivers of Nutritional Safety: Unlocking the Functional Value of Eggs

An egg connects, on one end, to the nutritional well-being of millions of households, and on the other, to the prosperity or decline of the layer‑hen industry. At the Second Dual‑Drive Forum on Egg Nutrition and Egg Safety, experts and entrepreneurs from fields including nutrition and health, egg safety, breeding and processing, and brand marketing and distribution gathered around the twin themes of nutrition and safety to explore how to ensure that Chinese consumers enjoy eggs that are both more nutritious and safer.

Chang Ming, Nutrition Instructor at the National Health Commission and Vice President and Secretary-General of the Capital Health, Nutrition & Gourmet Association

Chang Ming, a nutrition counselor with the National Health Commission and vice president and secretary-general of the Capital Health, Nutrition & Gourmet Association, stated that From the perspective of public nutrition, it clarifies the key points regarding egg safety and nutritional value, and shares strategies and practical experiences for promoting egg consumption. ；

Sun Qiujuan, Director of Feed R&D and Quality Control at Beinongda Technology Co., Ltd.

Sun Qiujuan, Director of Feed R&D and Quality Control at Beinongda Technology Co., Ltd., shared the company’s successful experience in building a disease-resistant breeding system to create market value and core competitiveness for the layer industry in her presentation, “Beinongda Technological Innovation Empowering Egg Producers to Enhance Quality and Efficiency.” She noted that laying hens exhibit asynchronous sexual and physical maturity, and farms commonly face challenges such as stress and intestinal health issues. In the later stages of production, it is crucial to strengthen eggshell nutrition and overall nutritional supply. Combining superior breed development with precision nutrition strategies can comprehensively help egg producers achieve improved quality and efficiency.

Zhai Yangzhou, Deputy General Manager of Shanxi Jinlong Breeding Co., Ltd.

Zhai Yangzhou, Deputy General Manager of Shanxi Jinlong Breeding Co., Ltd., systematically elaborated on “Jinlong” “ Wufu Good-Health Eggs ” "The Brand Logic," so-called The “Five Blessings for Healthy Rearing” farming system encompasses: first, patented uniform-temperature, ventilated chicken houses; second, antibiotic-free, safe feed; third, fresh, clean air from the countryside; fourth, deeply purified drinking water; and fifth, scientifically guided care throughout the entire process. By adhering to this system and practicing healthy, low-stress rearing—“raise healthy chickens first, then produce quality eggs”—we deliver high‑quality eggs, translating rigorous management at the farm level into tangible, perceptible brand competitiveness in the egg market. ；

He Jiguo, Head of the Department of Nutrition and Food Safety, College of Food Sciences, China Agricultural University

Professor He Jiguo, Head of the Department of Nutrition and Food Safety at the College of Food Sciences, China Agricultural University, emphasized in his report “Nutrition and Food Safety Control of Egg Products” that current efforts should focus on public education to address widespread misconceptions. First, it is necessary to dispel the myth that eggs are high in cholesterol; cholesterol plays a crucial role in forming biological membranes, producing bile, and synthesizing vitamins. D and physiological functions such as those of steroid hormones; second, it dispels the notion that “eating raw eggs better preserves nutrients.” Dietary choices can be scientifically tailored to meet purchasing needs, and selecting branded eggs provides greater safety assurance.

Li Guangfeng, Head of Eggs at the Fresh Food Division of Beijing Jingdong Century Trading Co., Ltd.

Li Guangfeng, head of the egg division at the Fresh Food Business Department of Beijing Jingdong Century Trading Co., Ltd., stated in “A Good Egg’s…” “ JD Standard ” In the report of 》, It described how JD.com, by coordinating five core areas—supplier standards, product standards, quality control management, supplier management, and customer management—has established egg quality standards and a safety assurance mechanism, and how strict platform-level onboarding requirements have provided an effective means to drive continuous quality improvements in the upstream egg supply.

Wang Hongyu, founder of Beijing Jiakangbao Company

Wang Hongyu, founder of Beijing Jiakangbao Company, stated in the report The role of functional eggs in chronic disease management was outlined, with emphasis on the fact that unhealthy lifestyle habits are the primary drivers of hypertension, diabetes, and Alzheimer’s disease. Chronic inflammation acts as a silent killer; consuming two high-DHA eggs daily can help lower blood pressure and blood sugar, reduce inflammation, improve memory, and prevent Alzheimer’s disease. A dual‑pronged development strategy—balancing egg nutrition and egg safety—should be pursued, addressing public education, breeding, branding, distribution, and food safety across multiple dimensions to create a comprehensive roadmap for advancing both egg nutrition and safety.

Liu Jinrui, Chairman of Gansu Fengrui Agricultural and Pastoral Technology Co., Ltd.

The keynote speech session was chaired by Liu Jinrui, Chairman of Gansu Fengrui Agricultural and Pastoral Technology Co., Ltd.

During the forum, the inaugural Western (Chongqing) Egg Industry Expo was announced. Li Feixiang, Assistant to the President of Sichuan Shengdile Village and Secretary-General of the Gonghao Egg Chain Club, provided a detailed explanation of the background behind the event.

Li Feixiang, Assistant to the President of Sichuan Shengdi Le Village and Secretary-General of the Gonghao Egg Chain Club

        The inaugural Western (Chongqing) Laying Hen Industry Expo is scheduled to be held. 2026 year 12 The event will be held in Changshou, featuring ten major sections that include project signings, a full-industry-chain exhibition, keynote speeches by experts, and business matchmaking. It aims to build an industrial collaboration platform for enterprises, business visitors, experts, and investment institutions, and warmly invites industry peers to gather in Changshou to jointly promote the high-quality development of the Western egg‑laying chicken industry.

On an interactive forum, Liu Fangbo, Secretary-General of the Shandong Province High-Quality Livestock Products Association, pointed out that the association should strengthen public education on egg health and dispel “ Cholesterol is harmful. ”  Addressing common misconceptions and correcting the public’s habit of discarding egg yolks; Liu Yang, General Manager of Shaanxi Kandar Agricultural and Pastoral Technology Co., Ltd., explained that as nationwide bans on antibiotics progress, compliant, licensed production can eliminate antibiotic residues, and the development and application of fermented feed can reduce drug use. Yan Gangkui, Vice President of Shanxi Jinlong Breeding Co., Ltd., stated that optimizing the rearing environment is key to poultry farming, and effective disease prevention and control are essential for producing high‑quality eggs; farm construction should be grounded in local conditions and tailored to specific regions. Cao Liangang, Senior Vice President of Beinongda Technology Co., Ltd., argued that source‑material safety is fundamental to egg nutrition, and domestic egg producers can leverage market segmentation to forge differentiated growth paths. Wei Wengang, Production and Technical Director of Charoen Pokphand Group’s Layer Business Line, believes that superior breeding stock provides the stable foundation for consistent production, and that sustained, reliable output of high‑quality eggs requires a complementary system of steady feed supply, optimized nutritional formulas, and robust flock health management.

This session was chaired by Yang Zhentao, President of Xianyang Kangda Modern Agriculture Co., Ltd.

VI. Promote the “one egg, one code” system for traceable quality and informed consumption.

      9 month 20 The special symposium on egg coding and labeling standards, held in the afternoon, 30 A number of industry experts and corporate representatives attended the event in person, while relevant leaders from the Ministry of Agriculture and Rural Affairs participated online. The attending experts jointly offered advice and suggestions to improve the egg quality and safety traceability system and standardize labeling management across the egg industry.

Hou Ning, Secretary-General of the Collaborative Innovation Alliance for Agricultural Product Supply Chains and Traceability Industries

The meeting noted that China leads the world in egg production, and the industry is currently undergoing a phase of value upgrading amid competition for existing market share. At present, various links across the entire egg industry chain still face challenges such as inadequate traceability, high operational losses, and difficulties in managing quality risks, making digital transformation of the supply chain urgently necessary. Experts attending the meeting presented an integrated traceability solution for the entire egg supply chain, which relies on eggshell coding technology to achieve “ Code follows the egg; full traceability throughout the process. ” , covering the entire process from production and packaging to distribution and consumer supervision. Through a cloud-based collaborative data collection and verification mechanism, it connects data across the industry chain, enabling precise identification of quality anomalies and closed-loop resolution.

Experts simultaneously provided an interpretation of the draft standard for egg coding and labeling, which proposes implementing a nationwide unified traceability code on eggshells to streamline regulatory inspections, reduce implementation costs for businesses, and transform quality traceability from a compliance requirement into a digital operational tool for enhancing industry quality and efficiency.

Professor Lü Jianjun of China Agricultural University

The symposium was chaired by Professor Lü Jianjun of China Agricultural University.

VII. Continue to monitor the transition to cage-free egg production and enhance animal welfare in farming practices.

in 9 month 21 At the Global Forum on the Development of Cage-Free Laying Hens held that afternoon, experts comprehensively examined strategies for advancing cage-free egg production from perspectives including global trends, China’s development path, disease prevention and control, supporting equipment, and breed selection.

Huang Muchi, China Program Director at Momentus

Huang Muchi, China Project Director at Compassion in World Farming, emphasized in the report “Current Status and Trends of Global Cage-Free Egg Production” that we must Adopting a global perspective, this work examines the pace of adoption, market dynamics, and practical experience of cage-free systems overseas, providing external benchmarks and insights for the development of the domestic industry. ；

Gong Xiaolei, Product Manager at Chengdu Little Giant Livestock Equipment Co., Ltd.

Product Manager, Chengdu Little Giant Livestock Equipment Co., Ltd. It was proposed that the development of cage-free farming should not simply replicate foreign models; instead, it should be tailored to China’s farm sizes, cost structures, and consumer market characteristics, with efforts focused on establishing welfare‑based farming practices suited to local conditions. ；

Gu Wei, Vice President of Shandong Baolaillai Bioengineering Co., Ltd.

Gu Wei, Vice President of Shandong Baolaillai Bioengineering Co., Ltd., presented a system. The immune burden reduction technology system is introduced, offering new approaches to biosecurity management for poultry flocks. ；

Chen Digang, Director of the Beijing Jiudian Institute of Nutrition

Chen Digang, director of the Beijing Jiudian Nutrition Research Institute, proposed that precision nutrition is the core approach to improving quality and efficiency in layer farming. He emphasized that, given the industry’s current realities—namely, the diversity of domestic layer breeds, significant variations in body weight and egg-production performance, and heterogeneous regional farming conditions—nutritional programs should be systematically designed across six key dimensions: the entire production cycle, growth stages, breed type, specific needs, health status, and precision. Feed formulations should be optimized according to the nutritional requirements of flocks at different growth phases, while integrated flock-health management should synergistically enhance both egg yield and quality. Ultimately, this will enable the implementation of customized nutrition-management strategies and solutions aimed at boosting productivity and efficiency.

Professor Ning Zhonghua of China Agricultural University

Ning Zhonghua, professor at China Agricultural University, is strong Breeding and variety adaptation are core prerequisites for the success of non‑cage egg‑laying projects; efforts should be intensified on selecting specialized layer breeds and on key aspects of routine production performance management.

Liu Yang, General Manager of Shan-Kang Group, chaired the keynote report session.

During the on-site interactive forum, guests including Xuan Minghai, Vice President of Sichuan Shengdile Village Ecological Food Co., Ltd.; Wang Weisheng, Chairman of Happy Egg Agricultural Development (Beijing) Co., Ltd.; Huang Muchi, Project Director at Lijiu China; Cai Huazhu, Chairman of Shaoguan Tumada Nanling Poultry Breeding Co., Ltd.; Niu Yongfei, General Manager of Pingyao Weihai Ecological Agriculture Co., Ltd.; and Zhang Pei, Deputy Secretary-General of the Animal Welfare and Sustainable Agri-Food Branch of the China Association for International Agricultural Cooperation, discussed topics such as the market share and price premium of cage-free products, challenges faced by SMEs entering the sector, disease prevention and control on the production side, and standards and consumer education.

Dong Zhao, General Manager of Beitun City No. 188 Regiment Qinyi Breeding Co., Ltd.

The interactive forum was moderated by Dong Zhao, general manager of Beitun City’s No. 188 Regiment Qinyi Breeding Co., Ltd.

VIII. Smart Farming and Brand Empowerment: Catalyzing a New Engine for Industrial Upgrading

Smart Farming · The Brand New Momentum Development Forum focuses on hot topics such as brand strategy, intelligent fermentation, data management, practical branding, robotic farming, and regional public brands:

Wang Sen, General Manager of Sichuan Borui Yunshu Intelligent Technology Co., Ltd.

Wang Sen, General Manager of Sichuan Borui Yunshu Intelligent Technology Co., Ltd., made Shared the application scenarios and value of farming robotics technology, expressing hope to reshape layer farming through smart equipment and usher in a new era of intelligent livestock farming. ；

Cao Jinfeng, Director at Beijing Zhongke Bolian Technology Group Co., Ltd.

Cao Jinfeng, Director of Beijing Zhongke Bolian Technology Group Co., Ltd., provided a detailed interpretation of The principles and advantages of CTB intelligent fermentation technology aim to leverage innovation to address the twin challenges of environmental sustainability and cost efficiency in layer hen farming. ；

Xi Lei, Head of Customer Service at Chengdu Enfux Technology Co., Ltd.

Xi Lei, Head of Customer Service at Chengdu Enfux Technology Co., Ltd., shared Best practices for feed data management in large-scale layer farms, aiming to leverage digital management tools to enhance feed management efficiency and feeding precision. ；

Guo Ran, Vice Dean of the Egg Research Institute at Danbenying Brand

Guo Ran, Vice Dean of the Egg Research Institute under the Danbenying brand, made For the first time, we reveal real-world case studies of comprehensive brand‑egg campaigns, breaking down each critical stage of the brand‑building process and sharing frontline execution expertise along with a guide to avoiding common pitfalls. ；

Yan Tieshan, Chairman of Hubei Jiamixian E-commerce Co., Ltd. and President of the Xishui County Rural Professional Technical Association

Yan Tieshan, Chairman of Hubei Jiamexian E‑Commerce Co., Ltd. and President of the Xishui County Rural Professional Technical Association, presented a comprehensive overview of practical applications in smart farming and brand development, covering brand strategy, intelligent equipment, data management, and regional public brands.
 

Yuan Zhanshan, Founder of Zhanshan Brand Consulting Agency

Yuan Zhanshan, founder of Zhanshan Brand Consulting Agency It proposes the “high‑dimensional versus low‑dimensional” brand‑building methodology, providing small and medium‑sized egg enterprises with a clear strategic framework for brand upgrading. ；

Min Yuna, head of the Poultry Team at the College of Animal Science, Northwest A&F University

Min Yuna, head of the poultry team at the College of Animal Science, Northwest A&F University, chaired the thematic report session.

During the forum, a ceremony was held 2026 China's egg industry AI At the Brand Competitiveness Report launch event, Han Zhihui, President of Guanghua Best Marketing Consulting Agency, released “ 2026 China's egg industry AI Brand Competitiveness Report》，to AI From a data analysis perspective, this objectively reviews the current state of brands in the egg industry, providing data-driven insights to support brand upgrades for egg producers.

Wu Chen, General Manager of the Key Accounts Division at Heze Sanyi

This session was moderated by Wu Chen, General Manager of the Key Accounts Division at Heze Sanyi.

In the subsequent smart farming · At the Interactive Forum on New Growth Drivers for Brands, guests including Xie Huaibin, Director of the Commercial and Technical Department at Gerun Food Group Co., Ltd.; Zhao Longgang, Vice President of Fengji Food Group Co., Ltd.; Yuan Zhanshan, Founder of Zhanshan Brand Consulting; Han Zhihui, President of Guanghua Best Marketing Consulting; and Guo Ran, Vice Dean of the Danbenying Brand Research Institute, engaged in a roundtable discussion on topics such as common weaknesses in industry branding, low-cost branding strategies for small and medium-sized egg enterprises, critical success factors for brand projects, regional brand collaboration, and the primary battlegrounds of future competition.

Liu Xingxing, General Manager of Anhui Rongda Poultry Co., Ltd.

The interactive forum was chaired by Liu Xingxing, General Manager of Anhui Rongda Poultry Co., Ltd.

9. Strengthening the Foundations of Layer Chicken Farming: Dual-Engine Growth Driven by Technology and Capital

Liu Wei, Deputy Director of the Animal Nutrition Research Institute of Shandong Anchi Group

       9 month 22 On the morning of the day, the conference entered “ Husbandry Management ” During the thematic session, Liu Wei, deputy director of the Animal Nutrition Research Institute of Shandong Anchi Group, fully It demonstrates the pivotal impact of body weight management on laying performance and farm profitability in layer hens, and presents practical implementation strategies for refined body weight management. ；

Ren Peisen, Product Manager, Poultry Business Marketing Department, Rip Bio Co., Ltd.

Ren Peisen, Product Manager of the Poultry Business Marketing Department at Ripu Biological Co., Ltd., interpreted The actual economic impact of infectious bronchitis in chickens, along with effective prevention and control strategies and practical clinical experience, is presented. ；

Wang Yan, Technical Application Manager for Poultry Feed at Cargill Animal Nutrition and Health in China

Wang Yan, China Poultry Feed Technology Application Manager at Cargill Animal Nutrition and Health, provided a detailed explanation of A plan to enhance the visual quality of eggs, nutritional and management techniques for optimizing eggshell quality, and strategies to increase the market value and competitiveness of egg products. ；

Beijing Yidian Technology Co., Ltd., Yaqi Gao, U.S. agricultural angel investor

Beijing Yidian Technology Co., Ltd. and Yaqi Gao, an American agricultural angel investor, argued that The pathways for technology transfer and the investment‑incubation logic in aquaculture technology, interpreted from a capital perspective to illuminate development opportunities and value trajectories in the sector. ；

Zhao Anping, Member of the Party Committee of the People’s Daily Health Client and Vice Chair of the Expert Committee on Healthy Lifestyles at the National Center for Cardiovascular Diseases

Zhao Anping, Member of the Party Committee of the People’s Daily Health Client and Vice Chairman of the Expert Committee on Healthy Lifestyles at the National Center for Cardiovascular Diseases Drawing on practical media experience, the presentation outlined strategies for egg producers to enhance media literacy and effectively communicate the health benefits of egg products to the public. 。

Zhang Lin, Chairman of Sichuan Aidi Biotechnology Co., Ltd.

The thematic forum was chaired by Zhang Lin, Chairman of Sichuan Aidi Biotechnology Co., Ltd.

10. Co-build platforms and share outcomes to expand industrial value potential

Wang Haitao, Vice President of Lenglian Duoduo at Guolian Shares

At the national launch and strategic cooperation signing ceremony for the Lenglian Duoduo Smart Cloud Farming Platform and its cross-border expansion, Wang Haitao, Vice President of Lenglian Duoduo at Guolian Shares, Director of the Poultry and Egg Industry Chain, Deputy General Manager of the Central China (Xishui) Egg Products Trading Center, and Executive Deputy General Manager of Dan Duo Duo, officially unveiled the Lenglian Duoduo Smart Cloud Farming Platform and its cross-border initiative. The platform leverages digital technologies to integrate the entire value chain—from farming and cold-chain logistics to distribution—providing egg-laying poultry farms with intelligent farming management and supply-chain support services. At the same time, it is expanding into international markets to help high-quality domestic egg products gain a global foothold.

Subsequently, a strategic cooperation signing ceremony was held between Guolian Co., Ltd. and the DanYanGuantian platform. Wang Haitao and Wang Zhongqiang, founder of the DanYanGuantian platform, signed the agreement on behalf of their respective sides. Together, they will promote the implementation of smart farming and cross-border expansion, providing a dual-engine boost to the global outreach of China’s egg industry.

The Global Egg Processing and Development Roundtable Forum focused on deep egg processing as a key direction for industry transformation: Yu Jie, Chairman of Fujian Guangyang Egg Industry Co., Ltd.; Yang Fengfan, General Manager of Hubei Shendi Agricultural Science and Trade Co., Ltd.; Liu Kun, General Manager of Dalian Lvxue Egg Products Development Co., Ltd.; Dai Shuxiang, General Manager of Hubei Qimiao Food Co., Ltd.; and Wang Hongwei, Chairman of Shanghai Vancon Machinery Equipment Co., Ltd. These five entrepreneurs, who have long been dedicated to egg processing, engaged in a roundtable discussion on topics including the consumer market potential for egg products, how deep processing can mitigate the price cycles of fresh eggs, pain points in the foodservice and industrial sectors, high-value biomedical extraction from egg sources, innovation in ready-to-eat egg products, and breakthroughs in the localization of processing equipment, offering advice and suggestions for the high-quality development of the deep egg processing industry.

China Representative of the Irish Marigot Group Ian (Lu Yu'an)

Representative for China of the Irish Marigot Group on this interactive forum Ian (Lu Yu’an) Host.

       9 month 22 At noon, after concluding the scheduled program for this session, the event moved on to the opening ceremony of the Ninth China Egg Industry Conference and the press conference of the Poultry and Egg Industry Branch of the China Agricultural Exhibition Association. Since...  2019  Since the inaugural conference held that year, the Egg Industry Conference has consistently upheld “ Exchange and sharing, win-win cooperation, joint industrial development, and shared prosperity across industries ”  Its mission is to witness and drive the transformation of China’s layer industry from scale expansion to high-quality development. Pooling wisdom to empower, revitalizing the egg industry chain. Looking ahead, the conference will continue to bring together insights from industry, academia, research, and application, building an efficient platform for connecting upstream and downstream sectors of the value chain, thereby supporting China’s egg industry in moving from “ Large country ”  Moving towards “ Quality-Driven Nation ” , continuing to contribute to safeguarding public food safety and promoting the thriving development of the industry.

Kang Yajun, Secretary-General of the China Agricultural Exhibition Association

The closing ceremony was presided over by Kang Yajun, Secretary-General of the China Agricultural Exhibition Association.

Special Thanks

Organizer:

Grun Food Group Co., Ltd.

Egg Products No. 1 Food Co., Ltd.

Poultry Branch of the Shaanxi Provincial Animal Husbandry Association

Egg-eye view of the sky

Co-organized by:

Gonghao Egg Chain Club

Exclusive to the Gala Dinner:

Beijing Huadu Yukou Poultry Co., Ltd.

Golden Egg Sponsorship:

Shaanxi CIMC Supply Chain Technology Co., Ltd.

Beijing Jiudian Nutrition Technology Co., Ltd.

Shouchuang Kyoto Futures Co., Ltd.

Sponsored by Golden Rooster:

Chengdu Little Giant Livestock Equipment Co., Ltd.

Shaanxi Xincheng Datang Biopharmaceutical Co., Ltd.

Shandong Anchi Agricultural and Pastoral Technology Group Co., Ltd.

Reep Bio Co., Ltd.

Fuzhou Min-Tai Machinery Co., Ltd.

Cargill Animal Nutrition and Health ( Cargill )

Exclusive title sponsorship of the sub-forum:

Shaanxi Huaqin Agriculture and Animal Husbandry Technology Co., Ltd.

Silver Egg Sponsorship:

Xi’an Qing’an Zhihang General Equipment Co., Ltd.

Beijing Zhongke Bolian Technology Group Co., Ltd.

Chengdu Enfux Technology Co., Ltd.

Hubei Jiameixian E-Commerce Co., Ltd.

Beijing Agricultural University Technology Co., Ltd.

Sichuan Borui Cloud Digital Intelligence Technology Co., Ltd.

Shandong Jinaozhuo Bioengineering Co., Ltd.

Beijing Dabeinong Agricultural and Pastoral Technology Co., Ltd.

Exclusive naming rights for the spirit landmark:

Qingdao Gaofeng Motor Co., Ltd.

Main Forum Chair Cover Naming Rights:

Shandong Heze Sanyi Bioengineering Co., Ltd.

Exclusive naming rights for notebook ballpoint pens:

Shaanxi Condor Agricultural and Pastoral Technology Co., Ltd.

Tote bag:

Shandong Hengji Agricultural and Pastoral Machinery Co., Ltd.

Qingdao Tianrui Technology Group Co., Ltd.

Exclusive title sponsorship of table signs:

Hebei Zhongnong Yufeng Technology Co., Ltd.

Sponsoring Companies:

Henan Hualuo Industrial Co., Ltd.

Zhucheng Aige Automation Technology Co., Ltd.

Chengdu Meiyide Biotechnology Co., Ltd.

Fujian Yuanchuang Intelligent Equipment Co., Ltd.

Jiangsu Longlong Plastics Co., Ltd.

Yishui Kaida Livestock Equipment Co., Ltd.

Shanghai Xiongtu Biotechnology Co., Ltd.

Hebei Xiangda Hezhong Biotechnology Co., Ltd.

Weikenuo (Shandong) Biotechnology Co., Ltd.

Henan Senlong Animal Health Products Co., Ltd.

Shanxi Yuchen Nutrition Technology Co., Ltd.

Hunan Chuangtian Egg Products Intelligent Technology Co., Ltd.

Handan Yongsheng Machinery Manufacturing Co., Ltd.

Sichuan Shengxing Intelligent Technology Group Co., Ltd.

Nanbei’er (Shanghai) Machinery Co., Ltd.

Sichuan Aidi Biotechnology Co., Ltd.

Tianjin Lianlong New Materials Co., Ltd.

Xinxiang Zhuoyi Intelligent Machinery Co., Ltd.

Shanghai Sanoview Machinery Technology Co., Ltd. ( Sanovo )

Henan Xinfeng Machinery Equipment Co., Ltd.

Henan Famu Technology Engineering Co., Ltd.

Xuzhou Tianyi Pharmaceutical Co., Ltd.

Beijing Huasilian Certification Center

Zhejiang Mingjia Environmental Protection Technology Co., Ltd.

Xi’an Institute of Ruminant Research for Military and Civilian Use

Shandong Meizheng Biotechnology Co., Ltd.

Zhucheng Zhongyu Mechanical and Electrical Equipment Co., Ltd.

Tianjin Jiushun Technology Co., Ltd.

Hemeihua Agricultural and Pastoral Technology Co., Ltd.

Beijing Qinbang Technology Co., Ltd.

Henan Zhongke Boyi Biotechnology Co., Ltd.

Shandong Lutai Agriculture and Animal Husbandry Co., Ltd.

Guangzhou Kailai Animal Pharmaceutical Co., Ltd.

Henan Jinda Zhuang Biotechnology Co., Ltd.

Qingdao Runda Biotechnology Co., Ltd.

Shanghai Fulland Animal Health Co., Ltd.

Shanghai Vancon Machinery Equipment Co., Ltd.

Henan Jinmuren Machinery Equipment Co., Ltd.

Beijing Wangchun Ecological Technology Co., Ltd.

Qingdao Weikang Pastoral Technology Co., Ltd.

Qingzhou Dafang Industrial and Trading Co., Ltd.

Bida (Tianjin) Livestock Farming Equipment Co., Ltd.

Shenzhen Lvyuanyuan Biotechnology Co., Ltd.

Guangdong Drive Power Biotechnology Group Co., Ltd.

Shaanxi Bencao Pharmaceutical Holdings Group Co., Ltd.

Shenzhen Zhenye Egg Products Intelligent Equipment Co., Ltd.

Yangling Hongyan Molting Research Institute

Shanghai Jin'ao Biotechnology Co., Ltd.

Fuzhou Egg Cube Intelligent Equipment Co., Ltd.

Shandong Kangyijian Biotechnology Co., Ltd.

Beijing Ailü Biotechnology Co., Ltd.

Zhengzhou Fakelong Biotechnology Co., Ltd.

Honghu Mingxin Plastic Products Co., Ltd.

Hunan Zhuomi Biotechnology Co., Ltd.

Tianjin Zilizi Biotechnology Co., Ltd.

Qilu Animal Health Products Co., Ltd.

Hebei Zhengyuan Dadi Biotechnology Co., Ltd.

Shandong Manpu Animal Nutrition Co., Ltd.

Anhui Weiyi Biotechnology Co., Ltd.

Shaanxi Weihe Poultry Co., Ltd.

Live streaming support for the conference:

Shandong Haineng Bioengineering Co., Ltd.

Video recording support:

Shandong Baolaillai Bioengineering Co., Ltd.